Logo & identity system
Primary mark, secondary lockups, monogram, clear-space and minimum-size rules, colour and mono variants — a suite, not a single file.
Service · Branding & Graphic Design
Branding & Identity that makes your business unmistakable.
Logo and identity systems, brand guidelines, collateral, social kits and a UI design language — built as one coherent system that works on a business card, a billboard and inside your app.
Typical timeline: 2 – 6 weeks. Engagement: per-project, quoted in writing.
brand.smartdesizns.com · identity board
Primary mark · lockups
SVG · AI · PDF
Sd
Palette · usage-weighted
AA checked
Guidelines v1.0 approved · source files handed over
42-page brand book · tokens exported to Figma
Applications
One system
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App icon & UI languageTokens, type scale, component styling
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Stationery & collateralCards, letterhead, decks, brochures
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Social media kitPost templates, covers, story frames
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Packaging & printDielines, labels, signage-ready artwork
Concepts
2–3
Source files
100%
Ownership
Yours
What we design
One brand system. Six surfaces it has to survive.
A logo that only works on a white background is not an identity. We design for every place your brand will actually live.
Brand guidelines
A practical brand book: logo usage, palette with accessibility notes, typography, imagery style, voice and tone — written so a new vendor gets it right first time.
Marketing collateral
Business cards, letterhead, pitch decks, brochures, flyers, banners and trade-show artwork — print-ready with bleed, CMYK and dieline specs.
Social media kits
Profile assets, cover images, post and story templates, highlight icons and a reusable layout grid — so daily posting stays on-brand without a designer.
UI design language
Colour tokens, type scale, component styling, app-icon system and empty-state illustration style — the bridge between your brand and your product screens.
Packaging & print
Labels, boxes, pouches and product inserts with production-ready dielines — plus signage and vehicle branding artwork where needed.
How we work
Four phases from brief to handover.
Structured rounds, agreed in writing — so you always know what you are reviewing and what comes next.
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1
Discover
Brand audit, competitor landscape, audience and positioning workshop. Output: a one-page creative brief we both sign off.
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2
Concepts
2–3 distinct identity directions, each presented in realistic contexts — app icon, signage, social — never on a blank artboard.
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3
Refine
You pick a direction; we refine through the agreed revision rounds — mark, palette, type, applications — until it is airtight.
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4
Deliver
Full handover: editable sources (AI / Figma / SVG), print-ready PDFs, web exports, font licences and the brand guidelines book.
Handover package
Everything in the box when we close.
Logo package
All lockups in SVG, AI, PDF, PNG — colour, mono, reversed — plus favicon and app-icon exports.
Brand book
Usage rules, palette with hex / CMYK / Pantone references, typography and voice — as a shareable PDF.
Editable sources
Figma / Illustrator source files with organised layers and components. You own them outright.
Templates & tokens
Social templates, deck master slides and UI tokens exported for Tailwind / CSS variables.
Recent work
Brands we have designed — and then built products for.
Identity work across SaaS, healthcare, community platforms, OTT and commerce — many of which we also engineered end to end. That is the difference: our brands are stress-tested inside real products, app stores and marketing sites, not just presented on mood boards.
SaaS
Product brands
Apps
Icon systems
Commerce
Packaging
Local business
Full identities
Engagement
Per-project pricing. Scoped in writing.
Three common shapes of engagement — every quote is written after a discovery call, with rounds and deliverables fixed up front.
Logo & essentials
For new businesses that need to look credible fast.
Quoted per project
- ✓Logo suite with 2 concept directions
- ✓Colour palette + typography pairing
- ✓Business card + letterhead
- ✓Mini style sheet + all source files
Full identity system
For funded startups and rebrands that need a complete system.
Quoted per project
- ✓Everything in Logo & essentials
- ✓3 concept directions + structured refinement
- ✓Full brand guidelines book
- ✓Social media kit + deck template
- ✓UI design language (tokens, app icon)
Brand + collateral retainer
For teams with ongoing design demand after launch.
Monthly retainer
- ✓Reserved monthly design hours
- ✓Campaign creatives, ads & social posts
- ✓Print & packaging updates
- ✓Brand governance & asset library upkeep
FAQ
Common questions, answered.
Do I get the source files for my logo and brand assets?
Yes, always. Every engagement closes with a handover package: editable vector sources (AI / Figma / SVG), print-ready PDFs, web-optimised PNG and SVG exports, font licences or open-source alternatives, and the brand guidelines document. Nothing is held back or held hostage.
How many logo concepts and revisions are included?
A typical identity engagement presents 2–3 distinct concept directions, each shown in realistic contexts. You pick one direction and we refine it through structured revision rounds agreed in the proposal — the count is fixed in writing, so there are no surprises on either side.
Can you rebrand an existing business without losing recognition?
Yes. We start with a brand audit — what equity exists in your current mark, colours and voice — and decide together what to keep, evolve or replace. Evolutionary rebrands preserve recognisable elements; revolutionary rebrands are reserved for genuine repositioning. Either way, we plan the rollout across every touchpoint so nothing ships half-old, half-new.
Do you design brands for apps and software products too?
That is our home ground. Because we also build software, our identities ship with a UI design language — colour tokens, type scale, component styling and an app-icon system — so the brand survives contact with a real product. If we are also building your website or app, brand and product design run as one continuous engagement.
How is a branding project priced?
Per project, quoted in writing after a discovery call. Scope drives the price: a logo-and-essentials package sits at one end, a full identity system with guidelines, collateral and packaging at the other. Ongoing needs after launch are handled through a monthly design retainer.
Building something worth remembering?
Tell us about your business and where the brand needs to show up. We will reply within one business day with a scoped proposal.