Research & user journeys
Audience interviews, competitor audit, JTBD mapping and primary user journeys before a pixel is drawn.
Service · Design
Website Design that earns the click
and the next click.
Conversion-focused websites built on real user research, modern visual systems and accessibility — not templates and gut feel.
Typical timeline: 3 – 6 weeks. Engagement: fixed-scope or retainer.
design.smartdesizns.com · tokens
Brand · Indigo
AA ≥ 4.5
Accent · Warm Amber
CTA
All token combos pass WCAG 2.1 AA
28 colour pairs · auto-tested · just now
Type scale
Geist · Inter
5xl · 60
Display
3xl · 36
Heading
xl · 20
Section title
base · 16
Body copy — readable, balanced, accessible.
sm · 14
Caption / meta
Lighthouse
98
Lead lift
+187%
NPS
4.9/5
What you get
Every engagement ships these deliverables.
Documented, version-controlled and ready for engineering hand-off the day design closes.
Information architecture
Sitemap, navigation model, content blocks and the conversion paths each page is responsible for.
Wireframes & flows
Low-fidelity layouts and clickable flows so we agree on structure before investing in visuals.
Hi-fi visual design
Pixel-perfect Figma screens for every breakpoint, including hover, empty, loading and error states.
Design system
Tokens, components and usage guidelines you can extend without breaking the brand.
Accessibility & SEO
WCAG 2.1 AA, semantic structure, metadata, Open Graph and Core Web Vitals targets baked in.
How we work
Five phases. Weekly demos. No surprises.
A predictable path from brief to launch — with documented hand-offs at every milestone.
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1
Discover
Goals, users, constraints, success metrics — locked in writing.
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2
Design
User journeys, wireframes, hi-fi UI, prototype, design system.
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3
Build
Sprint cadence, weekly demos, code review, automated tests.
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4
Launch
Staging UAT, security review, CI/CD, monitored go-live.
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5
Scale
SLA support, observability, feature roadmap, optimisation.
Sample outputs & capabilities
A sample landing page — explore what we ship.
One miniature landing page showing the design system, accessibility and performance capabilities baked into every page we deliver.
https://yourbrand.com
Sample project
Stunning websites that convert.
Research-led design + accessible, fast front-ends — shipped with a documented design system.
Get a Quote
See Work
+24.6%
What this page demonstrates
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Hero conversion stack. Headline + sub + dual CTAs above the fold, tuned against real user behaviour.
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Typography system. A modular scale with fluid sizing, so hierarchy holds at every viewport.
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Colour palette. Semantic tokens (brand / accent / ink / muted) with WCAG AA contrast on every text-on-background combination.
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Consistent feature cards. Icon → title → one-line proof, with the same padding, radius and elevation across the system.
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Performance baseline. LCP < 2.5s, CLS < 0.1, INP < 200ms — image budgets, font subsetting and route-level code-split.
Every capability shown ships on every page we deliver.
Tools we use
A design stack engineering teams love.
Files, components and tokens that hand off cleanly to Tailwind, React, Vue or Svelte without translation loss.
Figma
FigJam
Framer
Tokens Studio
Style Dictionary
Lottie
Maze
Hotjar
Storybook
Tailwind
Axe (a11y)
Lighthouse
Design deliverables
Everything engineering needs on day one.
Style guide
Type, colour, spacing, motion and voice rules in one searchable document.
Figma source
Editable file with auto-layout, variables and a component library you fully own.
Responsive breakpoints
Designs at 360, 768, 1024 and 1440 with stated rules for the in-between.
Design tokens
JSON tokens (Tokens Studio / Style Dictionary) that hand off cleanly to Tailwind or CSS vars.
FAQ
Common questions, answered.
Do you redesign existing sites or only build from scratch?
Both. We routinely audit existing sites and either iterate the system in place or rebuild from first principles — depending on what your analytics and user research justify.
Who writes the copy?
You can supply copy, or we can pair you with a strategist who will write conversion-focused copy as part of the engagement. We never design around lorem ipsum.
How do you measure that design is working?
In discovery we agree on 2-3 measurable outcomes — typically sign-up rate, demo requests, time-to-first-action or organic traffic — and instrument them at launch.
Do you also build, or only design?
We design and build. If you already have an engineering team, we hand off Figma + tokens + a Storybook starter so the implementation matches the design 1:1.
What does a typical project cost?
Marketing sites range from a small fixed-scope engagement to a multi-month design system depending on page count, motion and integrations. We quote in writing after a discovery call.
Experience
0
years shipping since 2011
In production
0
products live in production
Offices
0
offices — India & USA
Ready to start?
Tell us about the site you want to build. We will reply within one business day with a proposal and timeline.