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Service · Engineering

Website Development that ships fast and stays fast.

High-performance marketing sites and web apps on Next.js, Astro and Nuxt — with headless CMS, edge delivery, structured data and Core Web Vitals as a non-negotiable.

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Typical timeline: 4 – 10 weeks. Engagement: fixed-scope, milestone-based.

shop.example.com — production
Lighthouse · Mobile
PASS
98
Perf
100
A11y
100
Best
100
SEO
Core Web Vitals · p75
LCP
1.2s
FID
12ms
CLS
0.02
TTI
1.8s
app/products/[slug]/page.tsx
RSC 
// streaming + cache tags
import { notFound } from 'next/navigation';

export const revalidate = 300;

export default async function Page({ params }) {
  const res = await fetch(
    `https://api.shop.dev/p/${params.slug}`,
    { next: { tags: ['product'] } }
  );
  if (!res.ok) notFound();
  return <ProductCard data={await res.json()} />;
}
Cold start
38ms
JS bundle
84kB
Uptime
99.9%
Production-grade defaults

Boring infrastructure, on every build.

What we ship before you ask — because the cost of adding it later is always higher.

CI/CD

Preview deploys per pull request, automated checks, one-click promote to production — with rollback baked in.

Observability

Structured logs, metrics and distributed tracing wired up — from edge function to database query — with on-call alerts.

Security

CSP, HSTS, SRI, rate-limiting and a WAF in front — plus secret scanning, dependency audits and signed releases.

A11y

WCAG 2.1 AA target — automated axe tests in CI, manual keyboard + screen-reader audits, focus management and ARIA done right.

What you get

Production-grade, day one.

No theme buyouts, no abandoned WordPress plugins. Just clean, typed code your team can own.

TypeScript codebase

Strict types, ESLint, Prettier and pre-commit hooks. Future developers will thank you.

Core Web Vitals green

LCP under 2.5s, CLS under 0.1, INP under 200ms — measured on real devices before launch.

Headless CMS

Sanity, Contentful or Payload — modeled for your content team, not for developers.

Edge delivery + i18n

Vercel, Cloudflare or AWS edge. Multi-region, multi-language, automatic image optimisation.

CI/CD & previews

Per-branch preview URLs, automated checks and one-click production deploys.

SEO & analytics

Schema.org, sitemaps, robots, OG, GA4 / Plausible and conversion event taxonomy.

Smart Desizns engineer writing front-end code for a client website
Inside the build

Real engineers on every build.

Your site is written, reviewed and shipped by our in-house team — never resold to a third party.

  • Senior-led delivery. Every project is architected and code-reviewed by senior engineers before anything reaches production.

  • Transparent progress. Per-branch preview URLs from week one, so you watch the site take shape instead of waiting for a big reveal.

  • You own the code. Clean, typed repositories handed over with documentation — no lock-in, no proprietary black boxes.

How we work

Five phases. Weekly demos. No surprises.

A predictable path from brief to launch — with documented hand-offs at every milestone.

  1. 1

    Discover

    Goals, users, constraints, success metrics — locked in writing.

  2. 2

    Design

    User journeys, wireframes, hi-fi UI, prototype, design system.

  3. 3

    Build

    Sprint cadence, weekly demos, code review, automated tests.

  4. 4

    Launch

    Staging UAT, security review, CI/CD, monitored go-live.

  5. 5

    Scale

    SLA support, observability, feature roadmap, optimisation.

Delivery pipeline

From local dev to production CDN.

Every build travels the same wired-in path — from type-safe routing on a laptop to Real User Monitoring at the edge.

  1. Local dev

    Type-safe by default

    Next.js App Router with TypeScript — compile-time guarantees on every link, param and search query.

  2. Git push

    Preview per PR

    Every pull request gets its own preview URL, so stakeholders review the change before it merges.

  3. CI build

    Vitals gated in CI

    Tests, axe accessibility audits and Core Web Vitals checked on every build — releases are gated before merge.

  4. Staging

    UAT & SEO parity

    Sign-off on production-identical infrastructure — CMS content preview, structured-data and redirect checks before cutover.

  5. Production CDN

    Edge + RUM

    Cloudflare or Vercel with 90+ POPs — cached at the user's nearest edge, with p75 vitals streamed so regressions surface within hours.

Five stages, wired in on day one — the cost of adding them later is always higher.

Tech we use

Modern frameworks, boring infrastructure.

A stack chosen for hiring market and operational maturity — not novelty.

Next.js Astro Nuxt SvelteKit React TypeScript Tailwind Sanity Contentful Payload Vercel Cloudflare Playwright Vitest
FAQ

Common questions, answered.

Why Next.js or Astro instead of WordPress?

For a marketing site, modern frameworks ship pages 5-10x faster, score better in Core Web Vitals, have a smaller attack surface, and decouple content from presentation. If WordPress is the right fit, we will say so.

Can the marketing team edit content without developers?

Yes. We model content in a headless CMS with preview, draft and roles. The marketing team writes, the site rebuilds, and engineers never touch copy.

Do you handle hosting and infrastructure?

We set up your Vercel / Cloudflare / AWS account, configure DNS, SSL, edge caching, observability and CI/CD — and hand over ownership at launch.

What about multi-language and regional content?

Built-in. Locale routing, hreflang, RTL support and per-region CMS workflows so you can ship a market without breaking another.

Do you cover SEO migrations?

Yes. 301 maps, structured data parity, sitemap continuity, indexation monitoring for 4-6 weeks post-launch — so you do not lose traffic during the cutover.

Experience
0
years shipping since 2011
In production
0
products live in production
Offices
0
offices — India & USA

Ready to start?

Share the site you want to build or rebuild. We will reply within one business day with a proposal and timeline.

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