Discovery sprint
2–3 weeks · fixed fee
Workshops, journey maps, architecture, risk register and a written scope — yours to keep even if we don't build it.
Service · Engineering
Custom Software when off-the-shelf
doesn't fit.
Discovery, architecture, prototype, MVP, scale — one accountable team taking your idea from whiteboard to production.
Typical timeline: 8 – 24 weeks for MVP. Engagement: fixed scope, milestone-based, optional retainer.
architecture · production-ready
Frontend · SPA + SSR
Edge cached
React
Next.js
Vue
Svelte
Custom domain engine
Bespoke logic · integrations · workflows
Backend
Node · Go · Python
APIs
Queues
Workers
Data
Postgres · Redis · Kafka
RLS
PITR
Replicas
CI/CD · observability · 99.9% SLO
Preview deploys per PR · auto rollback · pager rotations
Delivery DNA
Sprint 0 → ship
Domain-first architecture
DDD
Bounded contexts. New engineers ship in week 2, not month 3.
Clickable prototype
Week 2
Demo to users before backend. Pivot cost under 5%.
Shift-left security
ASVS L2
SAST + DAST + SCA in CI. Threat-model per epic. Annual pen-test.
SLO
99.9%
Lead time
< 1d
IP
100%
Engagement models
Pick the shape that matches your stage.
Same team, same standards — commercial wrapper changes with how much certainty you have.
Build & ship
8–24 weeks · milestone-billed
End-to-end MVP or full product build. Weekly demos, fixed milestones, source in your repo from week 1.
Embed with your team
Dedicated · monthly
Senior devs on your sprint cadence, your stand-ups, your tools. Staff up or down with two-week notice.
Maintenance & growth
Retainer · SLA-backed
Bug-fix SLAs, security patches, observability, capacity planning, monthly product roadmap reviews.
Why custom
When off-the-shelf stops fitting, we engineer the shape you need.
Off-the-shelf software is a great start — until your workflows outgrow its assumptions. When you find yourself paying for features you never open while the ones you actually need live in spreadsheets on the side, custom software stops being a luxury and becomes the cheaper option.
Our answer is discipline, not heroics. Outcome-anchored discovery means every requirement traces to a measurable business outcome — no "because it's cool" features. A clickable prototype in week two lets you demo to real users before any backend exists, so the cost of a pivot stays small. And for every major component you get a build-vs-buy memo — a one-page trade-off document, not a 40-page slide deck.
The result is one team, one source of truth and full IP ownership — a system shaped around your operations instead of the other way round.
What that discipline looks like
-
Composable UI system. Design tokens plus headless primitives — rebrand the entire app in a day, not a quarter.
-
Polyglot when it earns it. Node.js as the default, Go for hot paths, Python for ML — always boring, proven tech first.
-
Preview deploy per PR. Every pull request gets a unique URL — stakeholders see the change before it merges.
-
Shift-left security. OWASP ASVS L2 by default — SAST, DAST and SCA in CI, a threat model per epic, annual pen-test.
-
Full IP ownership. Source in your repository from week one — no lock-in, no proprietary black boxes.
What you get
Built for your business, not someone else's.
Every project starts with a discovery sprint so we ship what you need — not what is easiest to build.
Discovery & architecture
Workshops, journey maps, system architecture, risk register and a written scope of work.
Rapid prototype
Clickable Figma + thin-slice technical spike to de-risk the riskiest bet before MVP build starts.
MVP build
Production-grade MVP in 8-16 weeks — with auth, payments, admin, integrations and observability.
Scale & harden
Load testing, caching, query optimisation, horizontal scaling, multi-region and DR readiness.
Admin & ops tools
Internal dashboards your ops team will actually use — with audit logs, search, exports and bulk actions.
Compliance ready
DPDP / GDPR, SOC 2 readiness, audit logs, data retention and access reviews — from day one.
Inside the build
A dedicated team, not a ticket queue.
Custom software succeeds on communication. You get named engineers, a delivery manager and a weekly demo cadence.
-
Dedicated project team. Engineers, QA and a delivery manager assigned to your build — the same faces from kickoff to launch.
-
Weekly working demos. Staging access from sprint one, so stakeholders review real software instead of status reports.
-
Handover done properly. Architecture docs, runbooks and knowledge-transfer sessions — your team can own and extend the system.
How we work
Five phases. Weekly demos. No surprises.
A predictable path from brief to launch — with documented hand-offs at every milestone.
-
1
Discover
Goals, users, constraints, success metrics — locked in writing.
-
2
Design
User journeys, wireframes, hi-fi UI, prototype, design system.
-
3
Build
Sprint cadence, weekly demos, code review, automated tests.
-
4
Launch
Staging UAT, security review, CI/CD, monitored go-live.
-
5
Scale
SLA support, observability, feature roadmap, optimisation.
Tech we use
A platform-agnostic, polyglot team.
We pick tech to match your team's long-term hiring market — not our preferences.
React
Next.js
Vue
Svelte
React Native
Flutter
Tauri
Electron
Node.js
NestJS
Python
Django
FastAPI
Go
PostgreSQL
MongoDB
Redis
Kafka
AWS
GCP
Azure
Docker
Kubernetes
Terraform
FAQ
Common questions, answered.
How is this different from your other services?
It is the umbrella for projects that combine multiple domains — web + mobile + integrations + custom hardware + AI — under one team. If your project fits cleanly into one service, pick that one. Otherwise, this is the right starting point.
Do you sign NDAs and IP assignment?
Yes. Mutual NDA before discovery, full IP assignment in the master services agreement, source repos in your GitHub / GitLab from week one.
Can you co-found / take equity?
In specific cases. We prefer paid engagements with optional equity warrants. Talk to us early in discovery if this matters.
What if requirements change mid-project?
Expected. We work in 2-week sprints with a change-control process — new asks land in the next sprint or trigger a written scope amendment. No blocking, no drama.
Do you handle deployment and ongoing ops?
Yes — CI/CD, infrastructure-as-code, monitoring and on-call rotations are part of the build. Post-launch SLA support is available as a retainer.
Experience
0
years shipping since 2011
In production
0
products live in production
Offices
0
offices — India & USA
Ready to start?
Tell us about the project. We will reply within one business day with a proposal and timeline.