Skip to content
Product · Short-form video

Short-form video, global-scale feed.

A complete short-form video platform: vertical feed with recommendation engine, creator studio, in-feed ads, live streaming, gifts and content moderation tools — engineered to scale to millions of daily active users.

Request Demo See Architecture

Typical launch: 10 – 20 weeks. Engagement: source-code licence, white-label, optional ML retainer.

studio.creator · performance
Feed performance · 7d
+38%
82k
Likes
4.1k
Comments
9.6k
Shares
Top videos
Cooking hack in 30 seconds
1.2M views · 18% complete
Morning routine vlog
840k views · 24% complete
Behind the scenes
612k views · 31% complete
Earnings · MTD
$2,148.20
Ad share$1,420
Gifts$520
Brand deals$208
Audience
Live
18 – 24 42%
25 – 34 31%
35 – 44 17%
45+ 10%
Avg watch
21s
Completion
38%
Followers
128k
How it works

From first swipe to creator payout in 7 steps.

Short-form video creation, discovery and monetisation — here is how each loop runs through the platform.

  1. 1

    Sign up

    Phone OTP, pick interests and languages.

  2. 2

    Open feed

    Vertical For-You page autoplays instantly.

  3. 3

    Engage

    Watch, like, share, save, comment.

  4. 4

    Personalise

    Ranker learns watch-time signals.

  5. 5

    Follow

    Creators, sounds and hashtags.

  6. 6

    Record

    Capture, edit, caption and upload.

  7. 7

    Monetise

    Tips, brand deals and creator fund.

Viewer flow

Open app → vertical feed → like / save / share → follow creators → build watch-history → personalised loop.

Creator flow

Record → edit and caption → pick licensed sound → publish → track retention → tips + brand deals settle.

Operator flow (Trust & Safety)

AI pre-screen → human queue → appeals → region policy → content-ID strikes → payout review and release.

What's included

Everything a creator economy needs.

Apps for viewers and creators, studio for content management, moderation, ads and live streaming.

Viewer App (iOS + Android)

Vertical feed, For-You and Following tabs, sounds, duets, stitches, comments, DMs.

Creator Studio (web)

Upload, schedule, analytics, monetisation settings, brand-deals inbox, audience insights.

Live Streaming

Low-latency live with co-host, gifts, real-time chat, moderation tools, replay archive.

Ads Platform

In-feed ads, brand takeovers, hashtag-challenge campaigns, audience targeting, attribution.

Moderation Console

AI-flagged content review, appeal workflow, age-gating, regional content rules, audit log.

Super-Admin Console

Trust & safety, tax forms, payouts, featured content programs, app config.

Key features

Built for engagement at scale.

From the ranker to the upload pipeline to virtual gifts — every part of the loop is yours to tune.

Recommendation engine

Two-tower retrieval + ranker, dwell-time signals, watch-completion, swipe-away, fresh-content blending.

Vertical video player

Smooth swipe, preload-next, autoplay, adaptive bitrate (HLS), captions, low-data mode.

Sounds & effects

Sound library with licensing flags, custom upload, effects (filters, AR masks, transitions).

Duet & stitch

Native remix tools enable virality. Original-attribution preserved across remix chains.

Creator monetisation

Ad revenue share, virtual gifts, paid subscriptions, brand-deal marketplace, tips.

Trust & safety

NSFW detector, hate-speech classifier, age-gate, region-block, human review queue with SLAs.

Live streaming & gifts

WebRTC + HLS hybrid, virtual gift catalog, top-supporter leaderboards, gift-to-cash payouts.

Hashtag challenges

Branded challenges with leaderboards, music attachments, paid promotion.

Insights for creators

Watch-completion, audience demographics, retention curves, posting-time recommendations.

Operator console

The control tower for content, creators and policy.

Eight modules cover ranking, editing, sounds, live, monetisation, moderation and global rollout.

For-You algorithm

Two-tower retrieval + LightGBM ranker, watch-time signals, dwell-blended freshness.

In-app video editor

60fps timeline trim, multi-clip stitch, AR masks, auto-captions, beat-sync.

Licensed sound library

50K+ pre-cleared tracks with region availability + audio fingerprinting under the hood.

Live streaming

RTMP ingest, HLS / LL-HLS playback, co-host slots, gifts, mod chat, replay archive.

Creator monetisation

Tips, brand-deal marketplace, creator fund, paid subs, gifts — all with tax docs.

AI moderation

Image, video, audio and text classifiers with confidence-tiered routing and audit logs.

Multi-region policy

Country-specific rule packs for age-gating, content windows, ad targeting and KYC.

Content-ID & copyright

Audio + visual fingerprint match against rights-holder catalog. DMCA takedown workflow built-in.

Viewer app

Four screens. One endless feed.

From the For-You page to Discover, comments and profile — the four surfaces every viewer lives in, and the engineering behind each one.

Following For You Live
@dance.daria
POV: when the drop hits and your friend already filmed it
original sound · Daria
82K
4.1K
9.6K
Home Discover + Inbox Me

For You

Vertical feed

  • ›For-You ranker — two-tower retrieval, watch-time signals, freshness blending.
  • ›On-video actions — like, comment, share and save with optimistic UI and idempotent reconcile.
  • ›Sound attribution — every clip links its original sound to surface remixes and duets.
Search creators, sounds, tags
Trending now
#monsoonvibes #cookhack #gymtok
Top sounds
Saiyaara · remix
312K videos
Pump it · sped up
189K videos
For you to follow
@mira
@chef.r
@jaz
Dance
Comedy
Cooking

Discover

Search & trends

  • ›Trending engine — real-time velocity scoring, region-weighted, with anti-gaming heuristics.
  • ›Sound + hashtag discovery — drill into any audio to find every remix via fingerprinting.
  • ›Creator suggestions — collaborative-filter recommendations from follow graph and interests.
@dance.daria Paused
4,128 comments
Top ▾
@dance.daria PINNED
thank u all — part 2 dropping Friday!
@neoglow 12m
the timing on that drop
♥ 412Reply
@kavi.mp4 28m
@dance.daria how did u learn this?
♥ 89Reply
@mention or add a comment…

Comments

Thread + reactions

  • ›ML moderation — hate-speech and spam classifiers soft-hide toxic comments, per-region word lists.
  • ›Pinned creator reply — creators pin one comment to anchor the conversation.
  • ›Sticker + GIF reactions — quick reactions skip the keyboard, licensed GIF library.
@riya.codes
she/her · Mumbai · dev + dance
128
Following
4.2K
Followers
82K
Likes
Edit profile
Share
Posts
Likes
Saved
Inbox 3 new
@mira sent you a duet invite · 12m

Profile

Posts & inbox

  • ›Privacy controls — private likes, who-can-DM filter, hidden watch-history, per-post visibility.
  • ›Posts · Likes · Saved — per-tab visibility; liked is private by default, saved always private.
  • ›DMs & report flow — disappearing messages, group invites, one-tap report to moderation.
Architecture

Designed to scale to billions of swipes.

CDN-backed video delivery, ML-served personalised feed, sharded social graph and a hardened upload pipeline with transcoding.

React Native Next.js Node.js Python (ML) PostgreSQL Redis Kafka CDN (CloudFront / Cloudflare) HLS / WebRTC
platform · service map
Clients
Viewer App
Creator Studio
Moderation
Ads Console
Feed + Video API
Recommend · transcode · stream
Core
Upload pipeline
FFmpeg · HLS · ABR ladder
Social graph
Sharded follows · counters
Live streaming
RTMP ingest · LL-HLS
Monetisation
Ads · gifts · payouts
Trust & safety · audit log · regional policy
AI pre-screen · human queue · appeals · content-ID
Shared
Data & infra
PostgreSQL
Object storage
ML ranker · Python
CDN · WebRTC
Add-ons

Build your exact product with optional modules.

Start from the core platform and switch on only the modules your launch needs. Every add-on is production code — scoped, priced and scheduled in a written quote.

Live streaming & gifts

Add-on

Low-latency live with co-host slots, virtual gifts and gift-to-cash payouts.

Ads platform

Add-on

In-feed ads, brand takeovers, audience targeting and campaign attribution.

Duet & stitch

Add-on

Native remix tools with original-attribution preserved across remix chains.

Licensed sound library

Add-on

Pre-cleared track catalog with region availability and audio fingerprinting.

Content-ID & copyright

Add-on

Audio and visual fingerprint matching with DMCA takedown workflow.

Hashtag challenges

Add-on

Branded challenges with leaderboards, music attachments and paid promotion.

Creator subscriptions

Add-on

Paid fan subscriptions with member-only content and badges.

Multi-language UI

Add-on

Localised interface, captions and moderation word-lists per market.

Need something not listed? Tell us which modules you want — we reply with a fixed written quote.

Licensing

Three tiers. Source code included.

All tiers ship with full source code, white-label branding and one production deployment.

Starter

For early-stage creator communities.

Contact for pricing
  • ›Up to 100k MAU
  • ›Basic recommendation
  • ›Standard moderation
  • ›Email support
Most popular

Growth

For scaling apps with monetisation.

Contact for pricing
  • ›Up to 5M MAU
  • ›Advanced ranker
  • ›Ads + gifts enabled
  • ›Priority 24×5 support
  • ›Custom branding

Enterprise

For global platforms with regulatory needs.

Contact for pricing
  • ›Unlimited MAU
  • ›Custom ML pipeline
  • ›Dedicated CDN allocation
  • ›24×7 incident response
  • ›Per-region compliance
Engineered to scale

Streaming infrastructure that grows with your audience.

The same delivery, transcoding and feed architecture from day one — tuned, not rebuilt, as traffic grows.

Delivery

CDN-first video

Multi-bitrate HLS behind global CDN edges, preload-next and low-data mode for slow networks.

Pipeline

Elastic transcoding

FFmpeg worker fleet with queue-based autoscaling — upload spikes never block the feed.

Feed

Event-driven ranking

Kafka streams watch signals into the ML feature store; the ranker serves personalised feeds in milliseconds.

Reliability

Observability built in

Metrics, tracing and alerting on every service, with zero-downtime blue-green deploys.

FAQ

Common questions.

Can we customise the recommendation engine?

Yes — the ranker is a swappable module. We support cold-start tuning, region-specific weighting and explicit-feedback signals.

What is the video upload limit?

Default 3 minutes (extendable to 10). Transcoding to multi-bitrate HLS happens within seconds; final-quality variants stream within minutes.

How is moderation handled?

AI pre-screen blocks egregious content; remaining flags go to a human queue with priority by reach. Appeals are first-class workflows.

Are virtual gifts compliant?

We provide GST/VAT-correct invoicing, age verification for purchases, regional currency support and audit-friendly ledgers.

Can creators export their data?

Yes — creators can download videos, captions, comments and analytics as a portable archive at any time.

Want a live walkthrough?

Book a 30-minute demo with our solution architect. We will reply within one business day with a proposal and timeline.

Request Demo See Work